1.Work on your content quality:
It is easy to create videos, but to make something that is really worth the time for your audience will take planning and thinking from your customers’ point of view. No body is bothered about you or your business. Your audience would have come to your website or Youtube channel by searching for a specific information. If they cannot find it there, they are sure to leave in seconds.
2.Tell a story through your videos:
What ever business you are in, there is always scope to tell stories to grab peoples’ attention. In any business human beings are involved, hence stories based on human emotions are more engaging and they would recall such messages very easily. The emotional experience they takeaway from the video can pay rich dividends in building your brand.
3.Create crafty video headlines:
Marketers should remember that your headline is the air corridor to the video. It is wise to spend time in crafting a catchy headline.
4.Upload apt video thumbnails:
I have seen businesses uploading a thumbnail merely to get people to click on the video, where the thumbnail is in no way related to the video. Such myopic acts will only tarnish the brand’s image in front of their target audience. Hence it is paramount to ensure that the thumbnails are appropriate for the videos uploaded.
5.Plan your description and tags:
It is a good idea to spend some time planning your description and tags for the video you want to upload as it would help with the SEO for your video.
6.Ask for comments:
It is a good practice to send the videos you created to your colleagues or acquaintances in your target market and get their views and comments before making it public.
7.Reach out on social media platforms:
Share your videos to all the social media platforms you are a part of. Again only if the videos are of the highest quality it will be shared.
8.Comments received for a video:
It is adviced to acknowledge all the comments received for the video. Even if you get a comment you do not wish to be there, do not delete it but engage with the person and keep the conversation live.
9.Purpose of uploading the video:
Whenever you upload a video, thing about the very purpose of uploading it. If it is for social engagement, insert social media links. if it is to increase subscription to your channel, insert a subscribe annotation or inset any call to action links based on where you want them to go after viewing the video.
10.Ask your audience to take action:
At the end of the videos you create always ask your audience to take action, which could be to like it, follow the brand on twitter, like the brand’s facebook page or subscribe to the brand’s YouTube channel.